ARaymond* in Turkey is set to capitalize on strong growth in the country’s automotive and industrial markets following a successful showcase at the first ever Fastener Fair Turkey, which took place in Istanbul on November 21-22, 2013.
The Fastener Fair Turkey, first trade fair in Turkey to be dedicated to the fastening and fixing industry, provides a platform for fastening and fixing technology companies to present their products and innovations to the increasingly important Turkish market. Around 1,700 visitors and 135 exhibitors attended the first edition.
A wide range of ARaymond™ fastening solutions were on display at the company’s booth during the event, attracting a number of high-quality visitors from the Turkish automotive sector, including car makers and tier one suppliers, as well as the industrial market, including white goods manufacturers and distributors.
ARaymond is keen to benefit from the presence in Turkey of many of its worldwide automotive customers, as well as grow its sales in Turkey's industrial market, with the white goods sector, in particular HVAC (heating, ventilation, and air conditioning), and the electrical industry, the key targets.
In order to help expand its share of the industrial market, the Turkish company launched at Fastener Fair Turkey a new catalog produced in the Turkish language. The catalog provides details of around 550 ARaymond™ fastening solutions targeted at the Turkish industrial market, and as well as being available at the show is also being distributed to current and potential industrial customers of ARaymond in Turkey.